Data analysis & software training

Services

Data is simply everywhere. However, the mere existence of data does not create added value for your business. I help you to clear out your data cellar, bring color into play and focus the spotlight only on what is relevant.

The individual steps to a better data world can be found here:

STEP 1: In the data cellar.

The data cellar is dark and dusty. You constantly stumble across data lying around. In addition, there are many moments in your daily work where working with data requires a lot of manual effort. Together, we formulate your questions, work out your use cases, design solutions and point the flashlight on everything relevant.

STEP 2: Dusting off, please.

The goal is deﬁned. Now it is particularly important to go through everything in detail and get a precise overview of the data cellar. In the process, we may ﬁnd out that the data volumes are not yet suﬃcient or that other data is needed. Together, we deﬁne how the data gap can be ﬁlled.

STEP 3: Order is half the battle.

To ensure that the newly created overview is maintained long term, we take care of data models, databases and documentation. The extremely important topic of data quality management is also part of this step. Because as the saying goes: Sh*t in, sh*t out. Faulty data or data gaps shake conﬁdence in the numbers – often permanently.

STEP 4: Finally color.

After the cleanup, the fun begins. The data is brought to life. I create clear reports, automated processes and breathe life into your data. The result is a data world that everyone loves to use, that inspires and makes daily work easier.

STEP 5: And then a pinch of „magic“.

If pure data visualization is still not enough, statistical methods can be used to develop insights that were not apparent at ﬁrst glance. This sometimes feels like magic. Negatively, it could also be called a black box. Therefore, it is important to always add just a pinch.

STEP 6: Treat your data right.

The better data world has been finally created and the day-to-day work with the analysis results begins. At this point, things often become critical. Unmaintained databases, processes that go nowhere or implausible reports need to be avoided because – rightly! – no one wants to use that. Trust disappears and, in the worst case, everything goes back into the data cellar.

To make sure this doesn’t happen, ask me to accompany you and together we’ll follow the motto „Your data deserves a better place.“ In the long run!

Collaboration

What you can expect from working with me:

Clarity

You will gain clarity about your entire data world and its processes.

Autonomy

You are prepared to use the software infrastructure & analysis results independently.

Effciency

You will work much more eﬃciently and therefore save time in the long term.

Focus

You are optimally supported by your data, so that you can fully concentrate on your main business.

Sounds good? Then get in touch with me for an initial, non-binding conversation. We will ﬁnd out if the described path is something for you or where you are at the moment and how I can support most effectively.

There is one more thing I would like to say. You may have asked yourself why I keep writing about „together“? It’s simple. When it comes to data, we can only reach our goal cooperatively. A ready-made solution or my personal opinion, which is presented to the users, cannot lead to the goal. Everyone involved must have the opportunity to help shape their working environment around data right from the start.

So let’s get going together, I’ll show you the direction and together we’ll ﬁnd the right way out of the data cellar!

I want to start

About me

Hi, my name is Annika.

Thirsty for knowledge

Enthusiastic

Reliable

I am a data analyst and consultant. I have been working as a data analyst since 2018 and have been involved in a wide variety of projects. From sales and marketing to purchasing. From initial consultations trough data audits to ﬁnished dashboards. I can cover the entire spectrum of data analysis.

I am software trainer. I have been a software trainer since the beginning of 2023. This cultivates my ability to empower and inspire people by using technology and data. I like to use simple vocabulary to prevent misunderstandings and empathize with diﬀerent personalities.

I preferably unite the combination of technology and humans. I started my career in 2008 as an „IT specialist consultant“ at Siemens. Here I learned to mediate between the IT and several departments. Because sometimes you speak the same language, but still don’t understand each other.

I am enthusiastic. I look for the best possible solutions with joy and honest interest. In doing so, I can motivate and encourage. Because with joy and a positive attitude, everything is easier.

I love learning. My almost unquenchable thirst for knowledge means that I can independently and quickly familiarize myself with a wide variety of topics. This enables me to work in a target group-oriented manner and to consider the needs of all participants in my concepts.

Project examples

Sales Dashboard

My result: I present your most important sales key ﬁgures, such as turnover, offer levels etc. and make your sales process visible through funnels from the lead source to the acquired customer.

Your added value: The sales success is immediately visible and the sales team is motivated and saves time to less coordination and reporting effort.

Magic level:

Marketing success measurement

My result: I analyze and evaluate your digital marketing measures using statistical methods and clearly present the effects achieved as well as the most important key ﬁgures.

Your added value: You can prove which marketing campaigns were successful and thus have a solid basis for the next decision-making marketing planning phase.

Magic level:

Segmentierungen

My result: Whether customers, markets, users, or products – I determine structurally identical groups for you with the help of statistical methods and describe them with the decisive key ﬁgures.

Your added value: The identiﬁed segments form a basis for the structured further development of your products and marketing measures.

Magic level:

The examples listed here are for inspiration only. The presentation and analysis of data is very individual. That’s why it’s best to contact me directly to talk about your speciﬁc use case.

The feasibility of the „magic level“ – i.e. the degree of application of statistical methods – always depends on the amount of data. I would be happy to advise you on what is possible for you and your existing database or what you need to collect suﬃcient data in the future.

I work completely independently and use different tools and infrastructures. Some examples are Zoho Analytics, Excel, Tableau, Google Analytics, Power BI, … Within the consulting process, together we choose the fitting software or platform for you.

The examples listed here are for inspiration only. The presentation and analysis of data is very individual. That’s why it’s best to contact me directly to talk about your speciﬁc use case.

Explore more about my work and the vision behind it in the podcast interview:

I was a guest in the mk lab | dem BUSINESS EMPOWERcast from Michèle (mk rietz l). In this podcast episode, I give unique insights from my work as a data analyst and software trainer. Have a listen!

Contact

You want to start with me? Then book an appointment with me directly.

You want to contact me by e-mail? Feel free to write me at contact@annikaschulte.com

You have a challenge for me? The use of data is very individual! What does your challenge look like? Send me your most burning questions here and I’ll get back to you with my ideas on what a solution using data could look like.

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